Meet Cory Zimmermann, a remarkable individual who has become a beacon of hope in the battle against cancer. As the co-founder of This Time Tomorrow, Cory has dedicated himself to making a significant difference in the lives of those facing the daunting challenge of cancer. His passion for making a positive impact led him to not only create an inspiring song but also to contribute tangible support in the form of financial assistance.
Cory’s heartfelt inspiration song is more than just a melody, it’s a lifeline for those navigating the difficult journey through cancer. Through his music, he weaves a tapestry of hope, courage, and resilience, providing solace to individuals and their families. The power of his words and melody serves as a reminder that, even in the darkest times, there is a community standing together, ready to support and uplift.
In addition to his musical contributions, Cory has taken his commitment a step further by translating compassion into action. Understanding the financial strain that often accompanies cancer treatment, he has generously contributed through This Time Tomorrow by providing financial aid. His initiative not only eases the burden for those in need but also fosters a sense of community and solidarity in the fight against cancer.
Cory’s dedication to making a difference, both through the art of music and the generosity of giving, embodies the spirit of compassion and resilience. His impact goes beyond the notes of a song or the stroke of a pen on a check. It is a testament to the profound change that can be achieved when passion, creativity, and empathy come together in the battle against cancer.
About Cory Zimmermann
Business owner – philanthropist – designer – photographer – cinematographer – musician
Born and raised in Watertown, WI, I moved to the Lake Country area in the mid 1990’s. From working at a large design firm in Milwaukee, starting a national cancer foundation, This Time Tomorrow Foundation, to just celebrating the 20th year in business for my branding firm, z2, this year. Along those travels I, along with my wife, Janice Zimmermann, have raised our family and enjoy the fact that both our two daughters now even work at z2 and all of us help out with the foundation.
Q: Please tell us a little bit about your family.
Janice and I have been married since 1995 and have two amazing and talented daughters, Hope and Grace.
Q: Please tell us about your life and what you do (whether working in our community, a business owner, volunteer, etc.). How did you choose that path?
I wear many hats in my professional journey. Firstly, I’m the proud owner of a branding firm based in Waukesha known as z2, which I founded back in 2003. We specialize in collaborating with a diverse range of clients, both local and international, such as Generac, Marcus Hotel & Resorts, Catholic Financial Life, Hitachi, Putzmeister, and Marriott International, assisting them in effectively conveying their unique stories. Beyond the strategic aspects, I wear multiple creative hats as a photographer, cinematographer, graphic designer, and music scorer for our films. The entire creative process is not just a job for me; it’s a passion that I’ve been immersed in for over 30 years.
Out of this extensive journey emerged my charitable initiative, the This Time Tomorrow Foundation. This endeavor began with a poignant realization of the potential loss of my best friend to cancer. From that emotionally charged space, I composed a song titled “This Time Tomorrow.” This song, with its profound message, became the catalyst that connected me with Tony Goff, leading us to establish a national cancer foundation. The This Time Tomorrow Foundation is dedicated to supporting individuals battling various forms of cancer by delivering 50-80 “Random Acts of Kindness” surprises both locally and nationally. We accompany these surprises with a financial contribution of $5,000, offering assistance to those facing not only the physical but also financial challenges. It’s a simple, heartfelt gesture with no strings attached, all stemming from the power of a song.
Remarkably, the friend who inspired this journey 22 years ago is not only alive but thriving today. This journey exemplifies the transformative impact that creativity and compassion can have, turning a personal challenge into a beacon of hope for thousands facing their own battles against cancer.
Q: What do you love most about what you do?
I derive immense joy from the fact that I get to turn my passion into my profession. Every day, I engage in the art of creation, weaving narratives through film, music, branding, and any creative endeavor that comes to mind. The ability to bring stories to life and express myself through various mediums is not just a job; it’s a fulfilling and invigorating way of life. I consider myself fortunate to be able to do what I love for a living, constantly exploring new avenues of creativity and storytelling.
Q: What was the most difficult challenge in getting to where you are now or in your life?
The most significant challenge I faced was learning to believe in myself during a period of unfamiliarity and uncertainty. It felt like navigating uncharted territory, and at times, the obstacles seemed insurmountable. Yet, I embraced the mindset that no wall is too wide or too tall to find a way around. Even when the challenge appeared right in front of me, I persevered in finding alternative paths, determined to overcome the barriers and discover my own way forward. It was a transformative experience that reinforced the power of self-belief and resilience.
Q: What is the most rewarding part?
The finish line holds a special place in my journey, whether it’s crossing the endpoint of a marathon, completing the production of a documentary film, wrapping up a print ad project, or reaching a destination to hand someone a check for TTT. It’s not just the culmination of a task; it symbolizes the fulfillment of dedication, hard work, and passion. The satisfaction derived from reaching the finish line is what fuels my inspiration and sparks the excitement for the next challenge. It’s a continuous cycle of setting goals, pushing boundaries, and experiencing the sweet victory of accomplishment, laying the foundation for new aspirations and endeavors.
Q: What are some of your future goals? Do you have anything exciting coming up that you would like to share?
In simplicity lies profound impact. The intersection of documentary films and the national awareness brought about by the This Time Tomorrow Foundation embodies a powerful journey. Through the lens of documentary storytelling, we have the ability to illuminate narratives that resonate on a national scale, bringing awareness to the Foundation’s mission. It’s a synergy of visual storytelling and a noble cause, amplifying the reach and impact of both endeavors. Together, they create a narrative that goes beyond the screen, touching hearts, and fostering a collective awareness that propels positive change.
Q: What advice would you give to someone interested in doing something similar to what you have done/are doing?
In the realm of achievement, hard work is the cornerstone. Believing in your capacity to succeed is crucial, even if talent or connections seem lacking, or age appears to be a hindrance. The essence lies in practice and embodying kindness. The mantra I live by, both personally and in business, encapsulates it all: “Don’t Suck. Be Human.” It’s a succinct philosophy that emphasizes the importance of excellence, coupled with genuine humanity. In essence, just take the leap and do it – the journey is a testament to your efforts and authenticity.
Cory Zimmermann & Our Community
Q: What is your favorite thing about our community, favorite thing to do, or something unique about our community that you love? (Feel free to share as much as you’d like!)
I travel an average of 25-30 weeks a year. Coast-to-coast and internationally. A lot of that is filming and doing photography. So I’m seeing some amazing places. BUT I’m asked all the time “Where would you live if you could live any where?” Well HERE. I’d choose HERE. If you live here you know why.
Q: Who is an interesting person you’ve met here in our community, and how have they inspired you?
Having someone like Tony Goff as one of my closest friends is truly invaluable. He embodies the essence of my motto, “Don’t Suck. Be Human,” in every aspect of his life. Tony’s genuine humanity and commitment to excellence serve as a constant inspiration, influencing my perspective and actions. His presence not only enriches my personal life but also contributes to the positive ethos that shapes my professional endeavors. Tony’s friendship is a beacon of authenticity and a reminder of the profound impact that kindness and excellence can have on our lives.
Q: Do you have a favorite coffee shop, cocktail shop, or restaurant?
Oh, my. I have my own TikTok and Instagram called Cory’s Coffee Review. I’m a bit of coffee freak. But here we go, Coffee Shop: Cafe De Arts – Waukesha – I know not Lake Country, but best roasted coffee beans in the world. Cocktails: Artisan and I.D.
Q: What 3 words would you use to describe our community?
I. Fit. Here.
For Fun
Q: What is something interesting that most people don’t know about you?
Born with hearing problems. Held back due to that. Wasn’t given much chance to do any good in the world. Sorry got deep on that one.
Q: What is your favorite book, TV show, movie, poem, or song? Why?
“The Princess Bride” – do I have to explain?
Q: Who inspires you to be better?
The people we surprise fighting cancer with those RAKs – Random Acts of Kindness. I could be having horrible day and their smile and strength centers me every time!
Q: If you were a drink (can be a coffee drink, alcoholic, non-alcoholic, etc.), what would you be?
French Martini.
Q: If you could have lunch with anyone, who would it be with? Why?
Keith Urban.
Q: What is something on your bucket list?
A couple here: 1. TTTF known at the level as a Make a Wish. 2. Win an Emmy or Oscar?
Q: What makes you the happiest?
Doing good things in an inspiring way.
Q: Any general life advice you would like to share?
Don’t Suck. Be Human. – be a good person. Do good. Enjoy the journey.
Where to Find Cory Zimmermann
Email: coryz@z2marketing.com
www.thistimetomorrow.org www.coryzimmermann.com
