Embracing a Second Chance & Inspiring Others
At 32 years old, my journey has been one of resilience and transformation. After spending much of my adult life battling substance abuse, I am beyond grateful to be alive. This second chance fuels my passion to show my children—and others—that freedom from addiction is possible.
My days are anchored in faith, prayer, and the gym, where I find strength both physically and spiritually. I’m also a proud mom to two incredible children who inspire me daily, and to my adorable pit bull, Hope. Growing up without a mother, I’m learning as I go, determined to be the best woman and mother I can be.
Faith has been my foundation, guiding me through recovery and giving me a purpose: to help other women find beauty in their own journey, turning ashes into something powerful. I am excited to step into a greater role in this community, making a positive impact and helping others break free.
About Victoria Goff
Q: Please tell us a little bit about your family.
I am a proud mother of two—my daughter, Lillianna, and my son, Jayden. Their father and I are together, raising our family with love and intention. Every day, they inspire me to be the best version of myself, and I’m grateful for the journey we’re on together.
Q: Please tell us about your life and what you do (whether working in our community, a business owner, volunteer, etc.). How did you choose that path?
I’m an entrepreneur starting my own personal training and life coaching business. After overcoming my own challenges, I’m passionate about helping other women do the same. My goal is to support and empower women through fitness, mindset coaching, and personal growth, giving them the tools to break through obstacles and build confidence in themselves.
Q: What do you love most about what you do?
I’m committed to using my experiences to support and empower others. Seeing people learn, grow, and overcome challenges is incredibly rewarding, and I’m excited to help others build confidence and reach their full potential.
Q: What was the most difficult challenge in getting to where you are now or in your life?
Overcoming substance abuse has been a significant part of my journey. It has taught me resilience, personal growth, and the importance of positive change. Now, I’m committed to helping others navigate their own paths to a healthier and more fulfilling life.
Q: What is the most rewarding part?
With years of sobriety, I’ve been able to rebuild a fulfilling and meaningful life. The journey has had its challenges, but it has also brought growth and new opportunities. I’m grateful for the progress I’ve made and the chance to create a positive future for myself and those around me.
Q: What are some of your future goals? Do you have anything exciting coming up that you would like to share?
I’m excited to be launching the Beauty From Ashes physical location this April! This new space will be a place for growth, empowerment, and transformation, and I can’t wait to share it with the community.
Q: What advice would you give to someone interested in doing something similar to what you have done/are doing?
Don’t let fear or the opinions of others hold you back from pursuing what truly inspires you. Stay focused, trust your journey, and keep moving toward your passion!
Victoria Goff & Our Community
Q: What is your favorite thing about our community, favorite thing to do, or something unique about our community that you love? (Feel free to share as much as you’d like!)
Our community is truly special—it’s a tight-knit place where people come together to show love and support, no matter the circumstances. It’s also home to great schools and provides a wonderful environment for children to grow and thrive.
Q: Who is an interesting person you’ve met here in our community, and how have they inspired you?
One of the most influential people I’ve met in our community is Todd Schaefgen. He gave me my first opportunity when I arrived and has continuously encouraged me to pursue my goals. His support has been instrumental in my journey, and I’m grateful for the impact he’s had on my growth and success.
Q: Do you have a favorite coffee shop, cocktail shop, or restaurant?
My favorite coffee shop is Roots, and my go-to restaurant is Lago Su Bella. Both have a great atmosphere and amazing flavors that keep me coming back!
Q: What 3 words would you use to describe our community?
Safe, Conservative, and Beautiful.
For Fun
Q: What is something interesting that most people don’t know about you?
I spent half my childhood in Washington State.
Q: What is your favorite book, TV show, movie, poem, or song? Why?
Jack Cassidy – Let go Let God. Great song!
Q: Who inspires you to be better?
My children motivate me to keep growing and becoming the best version of myself. They inspire me to set a positive example and work toward a better future.
Q: If you were a drink (can be a coffee drink, alcoholic, non-alcoholic, etc.), what would you be?
Matcha.
Q: If you could have lunch with anyone, who would it be with? Why?
It would be Ben Francis, the owner of Gymshark. I’d love the opportunity to discuss a potential sponsorship and gain insights from his experience in building a successful fitness brand.
Q: What is something on your bucket list?
One thing on my bucket list is to backpack around the world. Experiencing different cultures, exploring new places, and embracing the adventure of travel is something I’ve always dreamed of doing.
Q: What makes you the happiest?
Spending time with my kids and seeing them thrive. A close second is a great gym session—it’s my time to reset, recharge, and feel my best.
Q: Any general life advice you would like to share?
Never give up hope—no dream is too big! Stay committed, believe in yourself, and keep pushing forward, no matter the obstacles.
Where to Find Victoria Goff
Email: beautyfromashes1326@gmail.com
Phone: (414) 739-9060

Nice To Meet You:
I believe in positively impacting my clients and the community I live in, which is why I jumped at the chance to be an ambassador with “The Faces of Lake Country”. It’s a perfect blend of why I enjoy being a Realtor with Shorewest, Realtors, and everything I love about living in Lake Country.
I truly enjoy being a part of this community and helping others along the way. Prior to real estate, I was an Office Supervisor for the City of Waukesha Park & Recreation Department. During this time, I had the opportunity to work with many business owners and serve the general public. It was there that I realized that it really does take a village to make a community great and each and every one of us plays an important role.
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